Tag: technology

  • In Honor of a Compliant Computer

    Years of corporate living, reinforced by people who could shut down my technology, taught me to update operating systems and apps with a healthy degree of skepticism. I will eat a cookie from the first batch of a new recipe with little concern. I will not download a new operating system, office productivity program, or unsolicited app update until the pros prove that bugs won’t push me into a mess far beyond my problem-solving skills.

    AI, whether best friend or evil three-horned creature, now asks what I want to write when I open a blank screen, makes suggestions about words that might strengthen my writing, nitpicks commas. This is all more irritating when what I am writing is purely creative mutterings. Nothing like a computer to correct how leaves moving in a breeze look like when I am the one sitting in a garden chair staring at trees swaying. AI questioning if the language of a three-year-old character is authentic when I am quoting my granddaughter is as aggravating as having a younger literary agent say I don’t know what a man her father’s age is like. I’m lucky enough to be married to a man of that age.

    Now Apple, Google, Microsoft and all the big players have snuck their AI tools into the process of writing a friendly note to myself, a one-paragraph bio, a blog, a character sketch, a chapter. If I don’t remember to disinvite the AI crew, it is as welcome as having a client read rough copy over my shoulder or chairing the group writing of an executive overview. 

    With this blog complete, I’ll give AI an opportunity to do a quick edit and appreciate the results. The newest version of the “If You Give a Mouse a Cookie” series could be “If you Give an AI Program a Few Keystrokes.” Please go speak amongst your AI creators until I call you to my table.

  • “Why, in my day . . .”

    Growing up, I recall elders recounting tales about life before some innovation. Today, the advent of artificial intelligence (AI) is a hinge moment like so many technological advances I’ve experienced in the last 40 years. I look back on past breakthroughs with wonder and nostalgia. I’m trying to come to terms with current developments.

    1984 – Desktop Computers

    I roll my eyes when young volunteer coordinators enquire if I’m comfortable with computers. In 1984, my boss handed me boxes for an Apple IIe desktop computer and an amber monitor (orange type on a black screen) and told me to set them up so I could write marketing and training materials. 

    1989 – Internet

    Today, that old setup is quaint and humorous—a one-color monitor, 5¼ inch diskettes, a computer that didn’t connect to the Internet . . . because the World Wide Web wasn’t mainstream until 1989-90.

    When the Internet became commonplace, we used painfully slow telephone dial-up modems with their crackling static and rubber band sound. Modems meant I no longer had to courier work product files to my customers on diskettes, which had shrunk to 3½ inches. 

    1994 – 2001 – Search Engines and Websites

    In the mid-1990s, search engines like Yahoo, AOL, and Netscape came on the scene and Search Engine Optimization (SEO) helped people, products, and businesses get found. Google started in 1998. It’s hard to imagine a time before Google, when research meant visiting a brick and mortar library to use printed resources that might be checked out to someone else.

    As websites grew common, having one for my business became important. A friend and I designed and rolled out mine in 2001. Several versions followed until I retired it several years ago.

    1996 – Cell Phones 

    For me, the next technological cliff came around 1996 or 1997 when small cell phones arrived. They made calls. That’s it. If you had the patience to tap number buttons repeatedly, you could eke out texts. No camera. No Internet. No email. No music. No maps. Next, I owned a different dumb phone that opened to a qwerty keyboard. Around 2005, I acquired a fancier flip phone with a camera. Woohoo! Before long my 35mm digital camera was obsolete.

    2007 – Smartphones

    The world shifted dramatically again when the iPhone was introduced in 2007—the best of the available smartphones. Cell phones had enabled me to keep up on client calls and emails seamlessly when I was away from my home office—in other words, an early version of remote work. Staying connected with family became immensely simpler too.

    2007 – 2008 – Facebook & Twitter

    The advent of social media—Facebook and Twitter along with their many step-children—has transformed the world. How we discover, understand, and consume news. How we see ourselves and connect with or demonize others. There’s no denying social media’s far-reaching impact. Despite my mixed feelings about Facebook, it’s where a number of readers find our blogs. 

    Now – Artificial Intelligence

    Evidence of artificial intelligence is everywhere—Siri and Alexa, helpful spelling prompts in texts and emails, blank-eyed, AI-drawn models in ads, and who knows how many AI functions we are unaware of. 

    AI makes me uneasy. But I don’t want to be a Luddite, so I’ve told myself I really ought to dig in, try to understand its scope, possibilities, and implications . . . insofar as any non-AI developer can. I’ve begun experimenting with ChatGPT as a research tool (think of all the data it accesses), but it’s never going to be writing my blogs! Count on 100% Ellen, all the time.

    Five years from now, when the next technological wonder launches, who knows what we’ll be saying?

  • Fifty Years of Technology

    My first public relations job after college came with a workstation equipped with an IBM Selectric Mag Card Executive machine. In the 1970s this was the equivalent of leaving a simple bicycle outside only to find a stick shift European automobile locked to the bike rack on your return. 

    Marquette University’s College of Journalism still used manual typewriters. The Milwaukee Journal where I did stringer reporting had manuals. I saw a few electronic typewriters, maybe even Selectric, during an internship. My first, professional job was with an engineering company owned by a husband and wife. I was their first PR department. The executive secretary presented with this $3,000 or more marvel said she would leave before she used the thing. Of course, the new college graduate was the logical place to stash a purchase that didn’t work out. 

    The machine had a selection of font balls, so it was possible to jazz up a document. It had a magnetic storage card to store what seemed like an amazing amount of work, about one printed page. There was a correction ribbon. Overall, the start of desktop publishing. Except no one knew that phrase. 

    I battled that machine for almost a year. Learning engineering lingo and understanding the company’s products was a steep curve for someone used to covering suburban governments for a newspaper or writing press releases and speeches for a healthcare nonprofit. The wife-owner was my manager, and she had all kinds of uses for the fancy typewriter including menus for her garden club, invitations for fundraising dinner parties, their son’s class papers. I spent hours and hours teaching myself how to use the fancy Selectric. I hated the machine, and the job.

    Through decades of desktops and laptops, of cables and wi fi and Bluetooth, I’ve figured how to use the next generation of technology. I probably master about ten percent the capability of each computer, printer, or apps.

    Last month I turned away from replacing a fitness tracker with another fitness tracker and bought an Apple Watch. It is an unbelievable piece of technology. I can receive and answer phone calls, text messages, alerts. It pings when it is time for me to breath, stand, move. I know the current temperature, air quality, and UV. Eventually I’ll figure out how to turn off some of those amazing, but useless, features and figure out why I can’t change to other albums in my account or listen to audiobooks when I walk. No rush. 

    Grudgingly I should probably thank my first employer who threw me overboard into technology without a life jacket.