Recently I joined the YMCA, tried a yoga/Pilate combo class then attended the orientation session required before a personal trainer consultation. I made my reservation, studied group offerings, and put together a few questions.
What I missed was the message that this meeting existed for adults fifty-five and over, complete with handouts and a discussion of course offerings that didn’t require doing anything on the floor. During introductions I shared my interests and mentioned an interval training course I thought might be a challenge. Chair yoga, gentle stretching, and a couple of special aqua classes were presented along with a building tour and treadmill demonstration.
Bundling all adults over fifty-five into one peer group makes as much sense as organizing only one social activity for school children between ages five and eighteen. The year my mother turned fifty-five she decided it was time to sell the house and move into a building built just for their peer group. They were in the prime of their working years, still building retirement accounts, dancing and traveling. She believed the developer’s advertising about making new friends who were also unencumbered by children and building a rich social life.
My father noted the assistance bars in the bathroom, the lack of entertainment space in each unit, people my grandparents’ ages in the lobby. He refused to move into a senior citizen facility called something more attractive. And continued refusing for the next quarter century.
It appears that decades after my mother’s attraction to the advertising of an over fifty-five condo, marketers are still lazy about how to identify the needs of those who check the last box in the age question. How about adding a few more boxes? I am glad to be beyond tampon days but am not ready for Depends. I just wanted to know if a personal trainer would think that the interval course was going to be too much of a challenge.
