When Small Talk Isn’t Enough

Have you ever attended a work outing (holiday party, going away lunch, happy hour, etc.) only to be stricken with a compete lack of conversation starters?

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You recognize that you should make an effort to be friendly and get to know the coworker sitting next to you who’s twice your age/half your age. But aside from work, you have nothing in common. Maybe he’s a vegan and you like meat. Especially bad-for-you meat like bacon and sausage. Or she’s a fashionista and you’re hopelessly wardrobe-challenged. Moving next to someone you do know and like would be too rude . . . especially if you’re trapped in the middle of several tables that have been shoved together at the bar.

Small talk is easy. Weather and sports are perennial favorites, but weather can be dissected to the point of boredom in less than five minutes. Sports talk can be stretched to last 10 minutes, or 15 minutes—tops—if you filibuster about your favorite team’s merits and shortcomings. But then what? It’s time for ‘medium talk’—conversation about a moderately interesting but inoffensive topic that can fill the next 15 minutes. Not politics. No controversial current events. Nothing you care deeply about.

If you’re both parents, you can ask about your coworker’s children. If you ask enough questions, that could be good for 15 minutes, as long as you avoid the advice giving or getting landmines.

Vacation plans might be a topic, unless you’re talking to the youngest person on the team who gets paid so little that he can’t afford to go anywhere.

If there’s a big difference in your ages, weekend plans are a nonstarter. Middle-aged people are likely to be going to their kids’ games and mulching the back yard. Yawn. Young parents are usually chasing toddlers, catching up on laundry, and hoping to have one grown-up moment alone together. Been there, done that. Or not ready for that world. Single twenty-somethings are probably hitting the bars or doing a gaming marathon. Snore.

Pets are a good topic, if both of you love and own animals. After you’ve covered the particulars of his or her pet (Dog? Cat? Breed?), ask what’s the best or worst thing their pet does. That leads to storytelling and you may not even have to talk—just nod and laugh.

Perhaps you’re thinking, “Why am I torturing myself with these tedious conversations? Next time I’ll be sick or have some vague ‘appointment.’” While some conversations with coworkers will never be fascinating, people can surprise you. I recently discovered that a coworker likes craft beer as much as I do and he told me about a new brewpub. Someone else had been to a city I’m hoping to visit. Maybe you’ll find someone who’s as geeky as you are about vintage clothes, gardens, music or whatever you’re interested in.

Take heart. Next time there’s an office event, you might find that medium talk will lead to a genuine connection.

Have you ever faced this dilemma? How did you handle it?

Reflecting on the Business of Being in Business—Ellen Shriner Communications 1993-2011

In 1993, I launched Ellen Shriner Communications when my sons were 1 ½ and 4 years old. I had been looking for full-time work as a marketing communications copywriter and was offered freelance projects. That simultaneously answered the questions: “What should my next job be?” and “How could I spend more time with my boys?” Eventually, I discovered an additional benefit—I had time to take Loft classes, write personal essays and finish a book-length memoir. stacked hat logo

Initially, having my own business was a means to an end. During the next 18 years, it became a huge part of my identity. However, by 2011, I was ready for different challenges, and I gradually shut the business down. Today, as I dismantle what remains of my office in preparation for moving, I’m reflecting on what the business meant to me.

Days when it was great to be self-employed . . .

  • Over the years, I wrote a lot of ads, brochures, direct mail, newsletters, training materials, videos, websites for national clients like Radisson Hotels, Hallmark, Target, US Bank, Medtronic, Sears, Capital One Auto Finance, Eli Lilly, and Pillsbury—work I’m proud of.
  • World Headquarters for Ellen Shriner Communications ;)

    World Headquarters for Ellen Shriner Communications 😉

  • I had the pleasure of teaming up with many talented graphic designers at firms including, InMind Design, Grand Ciel Design, Matt Shimon Creative, Zetah Design, and Fuego Design. We functioned as virtual ad agencies and delivered loads of smart creative work.

 

 

  • Some of my work won awards.
Awards

Midwest Direct Marketing ARC Awards

  • Being my own boss meant that I could flex my schedule so I could attend my sons’ field trips and Halloween parties.
  • Similarly, I had the flexibility to run errands and manage car or house repairs.

    Tasha, my faithful office mate

    Tasha, my faithful office mate

  • On sunny summer days, I could take a walk or do a little gardening over my lunch hour.

Days when being self-employed wasn’t as great as it sounds . . .

  • Dozens of times I went on sales calls and left them shaking my head at how clueless and cheap some prospects were. More than a handful had to be told “No” when they asked me to work for ridiculously cut-rate prices.
  • Plenty of my clients were so small that you’ve never heard of them—an African entrepreneur, a wedding singer, and a manufacturer of knock-off beauty products—and they had the budgets to match.
  • Sometimes I was in a panic trying to hit my client’s unreasonable deadlines. I’d stay up too late, get up too early, and be jangled by too much caffeine as I tried to power through projects to deliver them on time.
  • No one paid me if I were sick or wanted to take off on vacation.
  • Often I took on projects even if I was too busy or it was inconvenient, because turning down work from good clients drives them away.
  • Equally nerve-wracking were the times I had no work and nothing on the horizon. My billings were bleak after 9/11, when the Great Recession began, and plenty of times in between.
  • Working alone was isolating—an unintended consequence of being a sole proprietor.

After 18 years, I was growing restless. My guys were in college and I was ready for something new. So when a client offered me a part-time job writing marketing communications, it seemed like the perfect solution. I could continue my writing career while maintaining my part-time flexible lifestyle. I’d be paid every two weeks (no more scrambling for billings!) and receive paid vacation and holidays.

At first, I couldn’t get used to the idea that when I left my desk at the end of the day, I was done—no more working nights or weekends! I thought I would miss my home office, but having professional colleagues has more than made up for it. Besides, working in your bathrobe is over-rated.

I was incredibly lucky to have professional work and the flexibility to be with my guys as they grew up. I’m grateful, too, for the time to pursue my literary projects. Today, Ellen Shriner Communications is a proud memory, but Ellen Shriner, Writer is alive and thriving.

The World Headquarters for Ellen Shriner, Writer is wherever I carry my laptop

The World Headquarters for Ellen Shriner, Writer is wherever I carry my laptop

Come for the job. Stay for the walk.

Today it is 71 degrees in Hastings, MN. Over my lunch hour, I can head in any direction for an uplifting three mile walk with a good chance of spotting an eagle.

The Mississippi River and the Vermillion River run parallel to one another and are separated by a 17-by-2.5-mile tract of floodplain forest.

I’m within walking distance of Vermillion Falls. A paved walking/biking trail follows the river in both directions.

Last fall during one walk I found myself at Mill Ruins at Old Mill Park and felt just like I had when I used to skip high school. Happy. The path to Old Mill Park also leads to Adams Park and Bullfrog Pond and to the rest of the 15 mile trail system that loops around town.

Mill Ruins

Mill Ruins

If I head behind the manufacturing plant where I’m a Human Resources Manager, I am in Veterans Athletic Complex and can take a right to follow a paved trail past a plowed field down a hill overlooking a valley.

Walking south takes me to Hastings Sand Coulee identified as one of the most biologically important sites in Dakota County. I came upon it all of a sudden. The 2.5 mile long coulee is a former

Hastings Sand Coulee

Hastings Sand Coulee

glacial stream valley. It is registered as a Scientific Natural Area. I walked a grass path that ended at an old cemetery that sits on top of the western bluff. 69 bird species have been recorded at this site.

 

Recently I started using Runkeeper during my walks. Runkeeper is a free app for your iphone that 28 million people are already using. Track your runs, walks, bike rides, hikes and more using the GPS in your iPhone.

I like the Runkeeper so much – It’s so EASY, so I’ve been using that instead of the pedometer I’m in charge of introducing to our employees next Monday.

Whatever your activity is today – Get Out and Enjoy.

What’s Behind the Wage Gap Between Women and Men?

Recently, my son mentioned that he’s decided to ask for a raise. My immediate (but unspoken) reaction was caution: Don’t rock the boat. Look what a great learning opportunity you have. In this economy just be grateful to have such a good job. That mindset exemplifies a gender difference—women often are afraid to ask for a raise or insist on a promotion.

When I think about my son’s situation more objectively, I realize he’s right. For the last nine months, he has been doing a product manager’s job without the official title or the additional money a product manager would make. Higher-ups in the organization have publicly recognized his efforts, so it is a good time to ask for a raise.

I was surprised to realize how ingrained my caution is. Because I’m aware of women’s tendency to be self-effacing, I thought that mindset no longer had power over me. And yet, I can recall times that I’ve devalued my contributions. I know that women worry about being disliked if they advocate for themselves—I’ve done that, too.

Reluctance to rock the boat is one of the reasons why women’s salaries continue to lag behind men’s.

The pay gap figure that’s often used is that the median earnings of full-time female workers are 77 percent of the median earnings of full-time male workers (Bureau of Labor Statistics).

Often women aren’t confident, effective negotiators. Many times women feel grateful for the job—lucky to have it at all—instead of recognizing the value we contribute. Or women want to be liked and worry that pushing for what we’re due will be seen as being aggressive. There are good reasons for women’s concerns.

A recent New York Times article describes research that validates the persistent, and often unconscious, perception that women who ask for raises and promotions are unfeminine and demanding.

Linda C. Babcock, one of the researchers the article cites, addresses the “apples to apples” argument in her book Women Don’t Ask. When comparing the salaries and negotiating experiences of single men and women who had just earned MBAs, she asked, “When you got your offer, did you attempt to negotiate?” She found that about 7 percent of women attempted to negotiate, while 57 percent of men did. Of those people who negotiated, they were able to increase their salary by over 7 percent.

There are other systemic reasons for the wage earnings gap. Here are some of the common counter arguments rationalizing it:

Women often take more time off – They are more likely to interrupt their careers when they become parents, and they are more likely to be the default caregivers for sick children and parents.

Although I couldn’t find evidence to conclusively confirm or disprove it, this assertion feels true. The trend is certainly true of the women I know. Obviously, if a woman works fewer hours and/or her family leave is unpaid, she will make less money in a year when she has heavy caretaking responsibilities (whether or not she should be responsible for more of the caretaking is a different issue).

But it doesn’t make sense for women to be penalized long-term for shouldering that responsibility. For example, 10 years’ experience should be 10 years’ experience, whether the employee is a man or a woman. If a woman works full-time for five years, then takes off for five years to be with her children, then brings her skills up to speed and returns to full-time work for an additional five years, her pay should be that of a person who has 10 years’ experience. The interruption shouldn’t have a lasting effect, but often it does.

Women often enter lower paying professions such as teaching, nursing and food preparation, and that’s why they earn less.

The low-paying profession argument deserves a closer look. Female elementary school teachers make 90.9 percent of what men make and female nurses make 85.6 percent of what their male counterparts make (Institute for Women’s Policy Research IWPR #C350a). That’s still a wage gap.

Women in high-paying industries also lag behind men. Female physicians and surgeons earn 71 percent of what males in those fields earn. Female lawyers earn 77.1 percent of what male lawyers make.

The size of the gap may vary, but the fact of a persistent wage gap is undeniable.

The gap grows during the span of a woman’s career. If a woman doesn’t make the same salary as a man at the beginning of her career, she is very likely to be playing catch-up at her next job. The lag will compound over the course of her career.

What makes pay equity even more challenging is that employees don’t know the salary range for their positions. Many employers have spoken or unspoken rules that forbid inquiring about coworkers’ salaries, so employees can’t ask without fear of retaliation. The Paycheck Fairness Act 2014 is intended to make it easier for women to know what their counterparts are being paid and give women the data as well as the legal clout to insist on equal pay. But even if salary transparency were legal, discussing income is nearly taboo in our culture.

As history and other anti-discrimination laws have taught us, changing hearts, minds and cultures is even harder than changing laws. Addressing women’s reluctance to negotiate and employers’ subtle bias against women who do seek raises and promotions are the real challenges.

On Losing My Ambition (Open Letter to 35-Year-Old Hiring Managers)

Recently I had dinner with my friend C., who mentioned that after years of freelance writing, she was interviewing to be a marketing communications manager—a position she’s eminently qualified for.

She confided that during the preliminary phone interview, the interviewer expressed concern that C. wouldn’t be satisfied with being a mid-level manager. Perhaps C. would be uncomfortable taking direction from the younger director of the organization. C. paused during this anecdote, with her eyes wide and eyebrows raised. We both burst out laughing and couldn’t stop.

“Being the director is the last thing I want! I just want to do the kind of work I’ve been doing . . . but someplace else. For me, learning the rhythms of that office will be challenging enough,” C. said and paused for a sip of white wine.

“I know! I just want to do interesting work with coworkers I like and be respected for what I know,” I said.

I’m not sure when I lost my ambition for climbing the corporate ladder, but it’s been gone for a while.

womanclimbingladderEven saying that feels odd. I have always cared about my career, and I’ve gone to some trouble to have one (got a graduate degree, made several cross-country moves in pursuit of jobs, been a working mother). But I simply no longer have a driving need to be promoted. Unlike Sheryl Sandburg, who encourages working mothers to be all they can be career-wise (see Lean In), I leaned back a long time ago.

When I was in my 20’s and early 30’s, my career was my main focus. But my priorities broadened after my sons were born. Instead of pursuing a classic corporate marketing or ad agency path, I launched my own freelance writing business. Would I have made different decisions if the workplace had been more flexible? Maybe. But having my own business worked well for me—stacked hat logo

a) It gave me the flexible hours I wanted when my sons were growing up so I could be a bigger part of their lives. They spent fewer hours in daycare. In the summer, I’d occasionally knock off early and we’d go on excursions—the beach, the zoo, or the park. When they were sick, I’d be home. I still had deadlines and needed to work late after my husband returned from his job, but it was easier to manage. Plus, I could volunteer at their school and go on their field trips.

b) With half a dozen clients, I could have the creative variety that’s often lacking for ad agency copywriters. Instead of being the head writer on the agency’s Visa team, I’d write for Land o’ Lakes, Visa, Radisson, Medtronic, Sears—whichever account was active that week.

c) As a freelance writer, I had more free time to write personal essays and memoir pieces—the kind of creative writing I’d always wanted to do.

I made choices that supported the life I wanted; my decisions did not advance a traditional career path.

Shortly after my second son was born, while I was still working full-time, I was offered the opportunity to be promoted from senior copywriter to associate creative director. It was hard to say no—at that point I still had traditional ambitions and wanted to advance. But I turned down the promotion, because between work and family, I was already at or beyond full capacity. I simply didn’t have the energy to do more and to do the job justice.

Several years ago, I chose to leave my freelance business behind (it stopped being as much fun and my sons were grown) and take a part-time job writing marketing communications for a children’s hospital. I’ve had several chances to go full-time and get back on the classic path to career advancement. Ambition flickered in my heart. I briefly heard the siren song of advancement, “You’ve got more in you–you’d be good at that job.”  But I leaned back again. New logo 2

I have other goals and responsibilities now—

a) Having the flexibility to help my siblings care for my 91-year-old mother in Ohio

b) Having fun with my husband who recently retired

c) Making time for my creative writing projects

As I told C. during dinner, “Hiring managers don’t have to be so worried about Baby Boomers. A lot of us don’t want to take over anything. Work is just one of the things we care about. We have a number of priorities.

C. and I raised a toast to that reality.